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Aaron Roche

HaHa HuHu is the beautiful new album by Brooklyn-based songwriter and multi-instrumentalist Aaron Roche. Released through figureight records, the album acts as an anchor for Roche’s contrasting narratives: a singer-songwriter with an ear for the avant-garde; a contemporary composer who sings American folk music; an instrumentalist who works as a recording engineer.

Lyrically fogged with abstraction, Roche writes that HaHa HuHu is a record of his grappling with mental illness over the years of the album’s construction. But it is not as bleak as this admission might suggest. We are given lines like: "Canyon walls are echoing sadness / The howl and sarcasm / I'll stay here alone now / I'm fine alone." The picture is of inquisitiveness and discovery, not submission.


HaHa HuHu was released worldwide on September 8th.

Aaron Roche | HaHa HuHu

F8002 | Sept 22nd 2017 | LP & DIG


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  • Aaron Roche biog


  • Hi-res album cover
    DOWNLOAD (n.b. the album cover is pure white)


  • Med-res album cover
    DOWNLOAD (n.b. the album cover is pure white)


  • Hi-res press shots: 
    DOWNLOAD "Aaron profile", credit Chris Luttrell
    DOWNLOAD "Aaron portrait", credit Chris Luttrell
    DOWNLOAD "Aaron with sheets", credit Chris Luttrell


  • Video "Bang": WATCH

  • Video "Like Why I": WATCH

  • HaHa HuHu promo available on request from hello[@]

“A spellbinding hymn...incantatory vocal phrases repeating atop rising and falling tide[s] of noise and subtly glitchy percussion...Magical.”

"A striking effort that steeps its spare songs in fractured electronics, heady harmonies, and manic counter-melodies."

"Aaron Roche is in a league all on his own...beautiful, emotional and oddly hopeful…
With HaHa HuHu he exceeded all expectations and has delivered an album that stands out...A true work of art."
4.5/5 stars
The Spill Magazine

"HaHa HuHu is as captivating as it is beautiful and strange."

"The beauty of this music cannot be denied. Brian Eno would be impressed."
Audio Fuzz

“[Roche] effortlessly weaves together threads of contemporary composition, American folk traditions and avant garde noise rock in a refreshingly unpretentious way.”
TimeOut NYC
“Beautiful and haunting.”
Feast of Music
“We have been moved by the songs of Aaron Roche.”

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